Danish Institute for Study Abroad

Concept and Art Direction of DIS

DIS is a study abroad institution located in Copenhagen and Stockholm, our assignment, create a redesign of DIS to attract Americans to study in Europe, not the easiest task considering the huge difference between the American and Danish design traditions, It called for a fine tuned balance between the extreme minimal Scandinavian look and the American pastel color pallet, not to mention an absolutely rejection of all unrealistic stock photos, luckily Photography is a major at DIS filling their image bank with tons of great material.

My role: Lead Art Director, pitch, design, concept.

Where/when: while working at Peytz & Co